The Layrite Matte Cream is a product that holds like wax but washes out like a gel. It is a light weight , water based shaping cream. It is very easy to apply and is perfect for those who are seeking a strong all-day hold. There is a subtle hint of mild vanilla as well so it not only holds well but it smells amazing as well. Guys with thicker hair can use it to achieve a flexible put together style. It also leaves your hair looking natural, not dry or flat! The best way to use it is to start out with just a dab of the product. It is literally like scooping out butter! So come on and give this product a try!